Tuesday, January 11, 2011

1) X is a brand of milk chocolate manufactured by Kraft foods. X is derived from combining the German terms for milk and cocoa, chocolate's primary ingredients. Name X.

2) "Ab din ki shuruvat sach se". This is the core message of the brand, as told to the media by its brand manager. Name the brand, its promoter-group and its co-creator.

3) Y (2 words) have been issued for centuries altogether, to those who supply goods or services to the royal patronage or royal family. This enables the supplier to advertise the fact that they supply to the royal family, thus adding prestige to the supplier. What is Y?

4) ID this famous personality.


5) Priyanka Chopra was here on a special invitation. Which place was this?

Monday, January 10, 2011

1) In 1898, B.J. Thomson from Milwaukee, Wisconsin, developed a formula to manufacture soaps entirely out of olive oil and palm oil. The soaps sold by B.J Thomson and Company were such a big hit worldwide that the company was renamed X. X later bought Y, the world's first company to sell toothpaste in tubes. ID X and Y.

2) Which organization owns the Miss Universe pageant?

3) He is young, enthusiastic and determined. He worships cricket heroes. His age is 10 human years, and hopes to play in the world cup someday. Who?

4) One of the earliest advertisements of what?


5) ID the logo.

Saturday, January 8, 2011

1) It was February 1947, and it was Viceroy Mountbatten's first interview with Gandhiji. When Gandhiji arrived, he was profoundly unhappy. He said to Mountbatten - "They stole my X. Someone on the railway compartment coming down to Delhi stole my X." 6 months later, a stranger met Gandhiji, confessed he'd stolen X, and asked to be forgived. Gandhiji forgave him, and was very happy he got X back. What is X? (give me the brand)

2) Y shirts were exported from India to other parts of the world. They were primarily used as summer wear, and also for sporting purposes. They were unique for their typically patterned designs. A popular version of this was the Bleeding Y. Brooks Brothers has a brand under the name Y. What is Y?

3) This company claims to have created the world's first corporate global logo for itself. The evolved popular logo consists of a heart shaped symbol, with the initials of the company, surmounted by the figure of a sail, or the number 4. Which company is being talked about?

4) ID the logo.

5) ID the logo.

Friday, January 7, 2011

1) Advertising products like cigarette or alcohol are banned in many parts of the world. So companies come up with products that might have the same brand name, and remind people of cigarette or alcohol bottles of the same brand. Examples include Bacardi, McDowells, Smirnoff, Royal Challengers Bangalore, etc. What is this type of advertising called?

2) Name the editor-in-chief of India Today.

3) In 1934, Japan had its first ever 35mm camera with a focal plane shutter. Goro Yoshida named it X, after Buddhist Bodhisattva Guan Yin. It was renamed Y a few years later, and remains known as Y to the world today. What is X and Y?

4) ID the logo.

5) ID the logo.

Thursday, January 6, 2011

1) "Make today delicious" is the tagline of which multinational company?

2) Fakruddin Khorakiwala acquired Worli Chemical Works in 1959. His son Habil Khorakiwala incorporated it as X in 1960. Today, X is a pioneer in its field. ID X.

3) X claims to be India's first sports management and marketing company. It was founded in 1985 by Sumed Shah and Y. ID X and Y.

4) Sitter. ID this person.


5) ID the logo.

Wednesday, January 5, 2011

1) Sivasailam Anantharamakrishnan founded the X group in 1945. Today, the X group’s flagship company is Y, specializing in farm equipments. Y is headed by A, wife of B group company’s chairman C. ID X, Y, A, B and C.

2) Who is the founder and designer of the Polo Fashions group?

3) During a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a Mr Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank regularly of the water while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, Mr Cachat fenced off his spring and began selling the water. WHICH COMPANY’S HISTORY IS BEING TALKED ABOUT HERE?

4) ID the logo.


5) ID the logo.

Tuesday, January 4, 2011

1) Who formulated the particulars of the Six Sigma management principles? Also name the company which holds the copyrights for Six Sigma.

2) Which company first introduced uniforms in the car rental industry?

3) Pierre Belon started Societe dExploitation Hoteliere (Hotel Services Corporation) in France in 1966, mainly serving company restaurants, schools and hospitals. Today, it is the second largest employer among French MNCs, and also a global Fortune 500 company. How do we better know the company today?

4) ID the logo(HINT: Think defense systems)

5) Another ID