Tuesday, January 11, 2011

1) X is a brand of milk chocolate manufactured by Kraft foods. X is derived from combining the German terms for milk and cocoa, chocolate's primary ingredients. Name X.

2) "Ab din ki shuruvat sach se". This is the core message of the brand, as told to the media by its brand manager. Name the brand, its promoter-group and its co-creator.

3) Y (2 words) have been issued for centuries altogether, to those who supply goods or services to the royal patronage or royal family. This enables the supplier to advertise the fact that they supply to the royal family, thus adding prestige to the supplier. What is Y?

4) ID this famous personality.


5) Priyanka Chopra was here on a special invitation. Which place was this?

Monday, January 10, 2011

1) In 1898, B.J. Thomson from Milwaukee, Wisconsin, developed a formula to manufacture soaps entirely out of olive oil and palm oil. The soaps sold by B.J Thomson and Company were such a big hit worldwide that the company was renamed X. X later bought Y, the world's first company to sell toothpaste in tubes. ID X and Y.

2) Which organization owns the Miss Universe pageant?

3) He is young, enthusiastic and determined. He worships cricket heroes. His age is 10 human years, and hopes to play in the world cup someday. Who?

4) One of the earliest advertisements of what?


5) ID the logo.

Saturday, January 8, 2011

1) It was February 1947, and it was Viceroy Mountbatten's first interview with Gandhiji. When Gandhiji arrived, he was profoundly unhappy. He said to Mountbatten - "They stole my X. Someone on the railway compartment coming down to Delhi stole my X." 6 months later, a stranger met Gandhiji, confessed he'd stolen X, and asked to be forgived. Gandhiji forgave him, and was very happy he got X back. What is X? (give me the brand)

2) Y shirts were exported from India to other parts of the world. They were primarily used as summer wear, and also for sporting purposes. They were unique for their typically patterned designs. A popular version of this was the Bleeding Y. Brooks Brothers has a brand under the name Y. What is Y?

3) This company claims to have created the world's first corporate global logo for itself. The evolved popular logo consists of a heart shaped symbol, with the initials of the company, surmounted by the figure of a sail, or the number 4. Which company is being talked about?

4) ID the logo.

5) ID the logo.

Friday, January 7, 2011

1) Advertising products like cigarette or alcohol are banned in many parts of the world. So companies come up with products that might have the same brand name, and remind people of cigarette or alcohol bottles of the same brand. Examples include Bacardi, McDowells, Smirnoff, Royal Challengers Bangalore, etc. What is this type of advertising called?

2) Name the editor-in-chief of India Today.

3) In 1934, Japan had its first ever 35mm camera with a focal plane shutter. Goro Yoshida named it X, after Buddhist Bodhisattva Guan Yin. It was renamed Y a few years later, and remains known as Y to the world today. What is X and Y?

4) ID the logo.

5) ID the logo.

Thursday, January 6, 2011

1) "Make today delicious" is the tagline of which multinational company?

2) Fakruddin Khorakiwala acquired Worli Chemical Works in 1959. His son Habil Khorakiwala incorporated it as X in 1960. Today, X is a pioneer in its field. ID X.

3) X claims to be India's first sports management and marketing company. It was founded in 1985 by Sumed Shah and Y. ID X and Y.

4) Sitter. ID this person.


5) ID the logo.

Wednesday, January 5, 2011

1) Sivasailam Anantharamakrishnan founded the X group in 1945. Today, the X group’s flagship company is Y, specializing in farm equipments. Y is headed by A, wife of B group company’s chairman C. ID X, Y, A, B and C.

2) Who is the founder and designer of the Polo Fashions group?

3) During a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a Mr Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank regularly of the water while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, Mr Cachat fenced off his spring and began selling the water. WHICH COMPANY’S HISTORY IS BEING TALKED ABOUT HERE?

4) ID the logo.


5) ID the logo.

Tuesday, January 4, 2011

1) Who formulated the particulars of the Six Sigma management principles? Also name the company which holds the copyrights for Six Sigma.

2) Which company first introduced uniforms in the car rental industry?

3) Pierre Belon started Societe dExploitation Hoteliere (Hotel Services Corporation) in France in 1966, mainly serving company restaurants, schools and hospitals. Today, it is the second largest employer among French MNCs, and also a global Fortune 500 company. How do we better know the company today?

4) ID the logo(HINT: Think defense systems)

5) Another ID

Monday, January 3, 2011

1) A founded B, one of the first peer-to-peer file sharing platforms in the year 1998. In the following years, A’s photo was feature on the cover of TIME and Wired magazines. However, after a series of lawsuits, B’s popularity dipped, and from a free service, it became a subscription only service. In 2003, A played a short cameo as himself in the film Italian Job. ID A and B.

2) In 1925, the first ad of this brand appeared on US newspapers – “The new secret of keeping a pretty skin as used by famous movie stars…”. Later, the head researcher persuaded the head of advertising to market the product for use during colds and hayfever. In 1930s, it was being marketed with the slogan – “Don’t carry a cold in your pocket”. Slowly, it became a genericized brand in US. What is the brand?

3) What was Facebook’s controversial advertisement system, which sent data from external websites to facebook for use in targeted advertising, called?

4) ID the logo.
5) ID the logo again.
1) "For him. For her. For the city." Name the unisex scooter from the TVS Motors stable associated with the above tagline.

2) In 1998, Sundaram Clayton became the world’s first friction material company to X. In 2003, Mahindra & Mahindra became the world’s first tractor company to win X, and in 2008, Tata Steel was the first integrated steel plant in Asia to win X. What is X?

3) The name of this telecommunications equipment company, when literally translated to English means 'splendid act', 'achievement' or 'China can'. Which company?

4) ID the logo.
5) Another logo ID.

Sunday, January 2, 2011

1) At $23.1 billion, which company rolled out the biggest Initial Public Offer (IPO) in the world?
2) The mission statement of which news channel, which recently acquired license to downlink from India, is "Voice of the Voiceless"?
3) Name the CEO of Citibank.
4) ID the logo.
5) ID this famous Indian personality.

Saturday, January 1, 2011

1) Which famous Tata product is named after Mr.Sumanth Moolgaonkar, a top executive at TELCO responsible for bringing about several changes?
2) Until the setting up of State Bank of Pakistan in 1948, which was Pakistan's central bank?
3) Muthuswamy Mudaliyar, a mail runner in the British colonial rule, was flooded with requests to carry dairy products from Metuppalayam to Ooty and Connnor. He bought a butter business from an Englishman at Vannarpet and started X Dairy Foods Limited. ID X.
4) Logo of?
5) ID this famous personality.