1) A founded B, one of the first peer-to-peer file sharing platforms in the year 1998. In the following years, A’s photo was feature on the cover of TIME and Wired magazines. However, after a series of lawsuits, B’s popularity dipped, and from a free service, it became a subscription only service. In 2003, A played a short cameo as himself in the film Italian Job. ID A and B.

2) In 1925, the first ad of this brand appeared on US newspapers – “The new secret of keeping a pretty skin as used by famous movie stars…”. Later, the head researcher persuaded the head of advertising to market the product for use during colds and hayfever. In 1930s, it was being marketed with the slogan – “Don’t carry a cold in your pocket”. Slowly, it became a genericized brand in US. What is the brand?

3) What was Facebook’s controversial advertisement system, which sent data from external websites to facebook for use in targeted advertising, called?

4) ID the logo.

5) ID the logo again.